guidance
SYSTEM

Wayfinding system for the DB Mobility Hub

Guidance
system

Wayfinding system for the DB Mobility Hub

With the Mobility Hub, Deutsche Bahn offers a new concept for flexible connecting mobility at train stations. Sharing options such as bicycles, e-scooters or e-mopeds are bundled at central points to make it easier to switch from trains to climate-friendly means of transport. R211 was commissioned to develop a uniform sign and, based on this, a wayfinding system for this offering. As a pilot project, the implementation was carried out at the Berlin-Charlottenburg train station.

A sign that creates orientation

The aim was to develop a universally understandable icon that represents different forms of mobility. It should be designed in such a way that it can be easily integrated into the existing pictogram system of Deutsche Bahn and can be used on various info trainers and surfaces. The focus was on scalability and cultural independence. The visual language had to be intuitive and function clearly from all distances.

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R211 is A´ Design Award Winner 2023, Iron

Seal for quality standards in Corporate Design on a transparent background.

Bahnhofsbeschilderung mit Richtungspfeil und verschiedenen Piktogrammen, rechts ergänzt um das von R211 entwickelte Mobility-Hub-Icon für Fahrrad, E-Scooter und digitale Verbindung

Richtungspfeil mit Mobility-Hub-Beschilderung und Icon für Fahrrad, E-Scooter und digitale Verbindung auf transparenter Tür – Teil des von R211 gestalteten Wegeleitsystems für die Deutsche Bahn

Nahaufnahme eines Piktogramms für den Mobility Hub der Deutsche Bahn, das den Übergang von Bahnreisen zu Mikromobilität wie E-Roller oder Fahrrad symbolisiert. Gestaltung durch die R211-Agentur.

The developed guidance system is based on a modular structure. It can be adapted to different locations and works on various carrier surfaces such as walls, glass, escalators or machines. The routing remains compatible with the existing train station signage. Elements and information can be flexibly exchanged or expanded to suit different local conditions.

Beschilderungen für den Mobility Hub der Deutsche Bahn, das den Übergang von Bahnreisen zu Mikromobilität wie E-Roller oder Fahrrad symbolisiert. Gestaltung durch die R211-Agentur.

The pilot implementation in Berlin-Charlottenburg showed that the new concept works: travelers can find their way to the Mobility Hub quickly and reliably. The neutral design enables integration into different color schemes of the local providers. This creates an overarching orientation aid that is equally understandable for all user groups.

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