Social
Media

Digital campaign for memorial sites

Social
Campaign

About the importance of remembering

On January 27, the day of remembrance for the victims of National Socialism, memorial and educational centers, exhibition houses, memorial sites and initiatives throughout Germany launched a nationwide social media campaign. The aim was to send a signal against right-wing nationalist ideas, historical revisionism and group-related misanthropy. Together with the memorial site department of the Topography of Terror Foundation, R211 developed the campaign appearance. Using a common hashtag and posting templates, the institutions participated with social media activities and other public relations measures to make their work more visible.

#WissenWasWar – Preserve knowledge, show attitude

The hashtag #WissenWasWar, developed by R211, emphasizes the role of memorial sites in imparting knowledge about the history of National Socialism. The campaign invites people to visit places of learning and remembrance and to commit themselves to an open, participatory culture of remembrance. The aim is to preserve knowledge, counteract disinformation and promote values such as tolerance and humanity – for a just and respectful society.

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Social Media Visual zum 27. Januar – Gedenktag für die Opfer des Nationalsozialismus. Gestaltung eines zentralen Templates durch die R211-Agentur, das von Gedenkstätten individuell angepasst und zur Sichtbarmachung ihrer jeweiligen Erinnerungskultur genutzt werden kann.

To facilitate participation, R211 provided customized resources. In addition to the hashtag, a meaningful visual, social media templates, intro and outro animations and a campaign video were created. In addition, posting templates were developed for various occasions so that the institutions can present their individual stories and concerns in a uniform and effective manner – both in terms of content and visually.

Drei beispielhafte Social Media Postings zur Veranschaulichung der individualisierbaren Templates für die Gedenkkampagne zum 27. Januar. Gestaltung und Umsetzung durch die R211-Agentur im Auftrag des Gedenkstättenreferats Berlin.

Smartphone mit Instagram-Post, darauf grünes grafisches Element mit weißer Schrift „Es ist wichtig zu wissen, dass es viele Orte gibt…“, darunter Beitrag des Gedenkstättenreferats zum 27. Januar, Tag des Gedenkens an die Opfer des Nationalsozialismus

The campaign gave the work of the memorial sites greater visibility and highlighted the importance of keeping the history of National Socialism alive. It sent a strong, joint signal against misanthropy and helped to keep the memory of the victims alive. The materials provided enabled the institutions to present their content in a convincing manner and to spread their messages effectively – online and offline.

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