Social
Media & Guide

A simple system for over 800 adult education centers

Social
Media & Guide

A simple system for over 800 adult education centers

The German Adult Education Association (DVV) commissioned R211 to develop a practical social media guide. The aim was to provide the more than 900 adult education centers nationwide with a solution that would enable them to design social media activities efficiently and uniformly – even without in-depth prior knowledge. The focus was on comprehensibility, applicability and a professional public image.

Communicate efficiently with a system

At the heart of the project was a modular guide that teaches the basics of channels, target groups, tonality, formats and community management. This was supplemented by a workflow guide that explains how to design posts using common tools such as Canva. This resulted in a comprehensive system for simplifying editorial processes.

Services

R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Ansicht einer Story für Social Media vom Deutscher Volkshochschulverband, die von den Volkshochschulen genutzt werden können.

Übersicht über die gestalteten Templates und Visuals für Social Media Postings vom Deutscher Volkshochschulverband, die von den Volkshochschulen individuell angepasst und genutzt werden können. Konzeption und Gestaltung durch die R211-Agentur.

Ansicht von drei Social Media Postings als Beispiel für individualisierbare Visuals, die den Volkshochschulen vom Deutscher Volkshochschulverband als Templates zur Verfügung gestellt werden. Gestaltung durch die R211-Agentur.

Based on intensive interviews with vhs representatives, R211 developed variably usable templates in the existing Corporate Design. These cover a wide range of applications – from news to stories and reels to course information or job advertisements. All templates are available in the cloud and can be customized.

Ansicht Social Media Posting als Beispiel für individualisierbare Visuals, die vom Deutscher Volkshochschulverband als Templates zur Verfügung gestellt werden. Gestaltung durch die R211-Agentur.

The result: a toolbox that enables even small adult education centers to be active regularly and professionally on platforms such as Facebook, Instagram or Twitter. The solution saves costs, reduces effort and ensures a consistent appearance across all locations.

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