Corporate
Design

Sporty Branding for Athletic Archery

Corporate
Design

Sporty Branding for Athletic Archery

Athletic Archery commissioned R211 with Branding and the development of a Corporate Design. The goal was to build a new brand that combines traditional archery with modern, athletic sports and appeals to a sports-oriented target group.

The goal: Setting a benchmark

Successful brand communication means more than a logo – it has to transport core messages and remain in the memory. R211 developed a brand identity that communicates the functional added value of archery clothing. The cuts specially developed for movements in archery and the sporty design of the clothing underline the ambition to establish the brand as a benchmark.

Services

R211 is A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Product shot of the mailing for athletic archery with designed packaging and a custom-made pen, refined with fletching typical of archery. Design by R211 agency.

The Corporate Design was tailored to the customer journey of the sporty, internet-savvy target group. Together with the client, target groups were analyzed and strategically suitable touchpoints were identified. Social media channels, communities and sporting events were given special consideration in order to specifically promote brand awareness and loyalty.

The word-image mark developed by R211 is universally applicable and specially designed for application to functional clothing. It can be implemented in various colors, materials and techniques (printing, flocking, weaving). The Branding strengthens brand perception in the professional sports environment and is worn, among others, by athletes of the 1st Bundesliga.

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