Direct
Mailing

Cross-media B2B communication for architects

Direct
Mailing

Creative B2B communication for architects

Amtico Flooring, a leading manufacturer of high-quality flooring, commissioned R211 to develop two direct mailings specifically targeting architects and building contractors. The communication focused on two key product benefits: the design variety through combinable materials and the acoustic properties of Amtico floors.

Communication for the senses

R211 designed the mailings as a multi-sensory experience. The topics of “Integrated Design” and “Acoustic” were not only explained, but staged in a tangible and audible way. The aim was to make the special qualities of the products directly tangible – without detours, but with a clear brand impact.

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R211 is A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Image of a B2B mailing from Amtico on the topic of room acoustics, addressed to architects and office outfitters. Unfolded large-format, designed card. Concept and implementation by the R211 agency.

Close-up of the B2B mailing from Amtico for architects and office outfitters, focusing on mailing packaging and content. Concept and design by the R211 agency.

Mailing campaign for Amtico on the subject of floor coverings. Design and concept by the R211 agency.

For the topic of “Integrated Design”, an interactive cube was created, which makes the combination of carpet and vinyl tiles playfully tangible. The mailing on the subject of “Acoustic” surprised with a folding card that made typical noises from the office environment audible. Both formats linked to individually designed landing pages with in-depth information.

B2B mailing for Amtico floor coverings with brochure titled "quiet please" about impact sound reducing LVT floors from Amtico in a modern office environment with wooden floor

B2B mailing for Amtico floor coverings, motif with two business people smiling as they walk through a modern office with brown vinyl flooring

Mailing campaign website for Amtico Flooring

The direct mailings combined unusual formats with a clear call to action. Through the combination of print and digital experience, the responsiveness of the target group was measurably increased. In this way, it was possible to communicate even complex product properties in an understandable way and to promote direct contact with the sales team.

Learn more about cross-media B2B communication

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