Brand
building

Brand appearance for sustainable crawling shoes

Brand
building

Brand appearance for sustainable crawling shoes

Carponi GmbH from Düsseldorf develops sustainably produced crawling and first-walking shoes. Together with R211, a premium baby clothing brand was created, which is visually and strategically oriented towards luxury brands for adults. The aim was to create a convincing brand identity that appeals to both trading partners and quality-conscious customers.

Premium character through name and design

The name Carponi – Italian for “on all fours” – creates an emotional connection to the target group. The brand clearly differentiates itself from conventional crawling shoe providers and is oriented towards top brands in adult fashion. R211 developed an identity that combines sustainability, practicality and design awareness – as a basis for a consistent brand image with recognition value.

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R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Verpackung und Produkt der Marke Carponi: nachhaltige Krabbelschuhe in Rosé und Beige vor einer Tragebox mit Herzsymbol und Logotyp – Markendesign und Packaging-Gestaltung von R211

Instagram-Visuals der Marke Carponi mit Produktfotos, Kindermotiven und Farbwelten rund um nachhaltige Krabbelschuhe – Gestaltung und Markenauftritt von R211 für Social Media Marketing

The cross-media Corporate Design was consistently applied to all touchpoints by R211. It includes logos, lookbooks, trade fair displays, packaging design and product information materials, as well as digital channels: targeted product mailings to selected influencers for presentation in social media, social media formats and website components. Particular attention was paid to the feasibility of the design on the product itself, whether woven, punched or printed.

Ausgelegte Seiten des Carponi-Katalogs mit Produktfotos der Krabbelschuhe, Farbpaletten, Größenangaben und stimmungsvollen Naturmotiven – gestaltet von R211 für einen emotionalen und hochwertigen Markenauftritt

Instagram-Beitrag der Marke Carponi mit farblich sortierten Krabbelschuhen in Kreisform, dargestellt auf dem Smartphone-Screen als Teil des von R211 entwickelten Markenauftritts in Social Media

Titelseite des Carponi-Katalogs HW 2021 für Premium-Krabbelschuhe mit Nahaufnahme eines grün-braunen Kinderschuhs und wiederkehrendem Herzsymbol aus dem Marken-C – Branding und Gestaltung von R211

The brand launch was successful. Carponi is experiencing high demand in the premium segment and is achieving a large reach via social media. The trade reacts positively to the elaborate packaging and the clear positioning. Influencers support the brand through authentic stories. Carponi shows how sustainable design, high-quality communication and strategic brand building work together successfully.

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