Building
Branding

Guiding concept with history for the Education Campus

Building
Branding

Guiding concept with history
for the Education Campus

The BildungsCampus Herford was built on the site of the former Wentworth Barracks – a place with history. R211 developed a guidance and orientation system as well as a Corporate Design that connects the past with the future and gives the campus a new, unmistakable identity.

Orientation and identity for the Education Campus

Since no concrete Corporate Design existed, R211 conceived an independent identity that refers to the heraldic emblem of the former British 11th Armoured Division. This historical reference formed the basis for a visual storytelling that links the campus with its history and simultaneously positions it as a modern educational institution.

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R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Ansicht von drei Bannern für den SEH BildungsCampus Herford – gestaltet zur einheitlichen Markenkommunikation im Raum. Konzeption und Umsetzung durch R211-Agentur.

Website zur Veranschaulichung de neuen Brandings des SEH BildungsCampus Herford auf Laptop und Smartphone mit Startseite zum Innovation Hub

The planning envisaged steles as the primary signage element, and deliberately avoided additional signposts between the destinations. Together with the Herford urban development company and the landscape architects, R211 developed a modular guidance system that creates both functional orientation and an identity-forming appearance.

Willkommensstele des SEH-BildungsCampus Herford zur Veranschaulichung des neuen Leit- und Orientierungssystems mit Übersichtsplan und Legende zur Orientierung auf dem Gelände der ehemaligen Kaserne, das Geschichte und neue Nutzung verbindet

Leitsystem-Stele auf dem SEH-BildungsCampus Herford mit Standortangabe „Offizierskasino“ und Übersichtskarte des Campus, gestaltet im Rahmen eines Wegeleitsystems, das die militärische Vergangenheit des Geländes mit seiner neuen Nutzung verbindet

Thanks to overview panels on the steles, orientation is possible from any location. Supplemented by information on functional areas, institutions and companies on the campus, the system offers clear routing. Especially in the “F” start-up building, the new brand identity becomes visible through versatile applications on glass surfaces and room dividers, making the brand tangible.

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