Mailings in the marketing
mix
Use offline communication in a targeted manner
Print mailings offer a clear advantage in the digital age: they are legally compliant without double opt-in, direct, and attention-grabbing. As part of an integrated campaign, they create contact points that have an impact – especially in combination with online measures.
Print as an entry point into the customer journey
Print mailings are ideal as a first contact – even without your own address database. Whether personalized postcard, mailing, or self-mailer: print is opened, perceived, and can be linked to digital channels via QR code or NFC. A direct access to the target group can be created in this way, especially in sales.
Start-of-year campaign by R211 with sustainable mailing, QR link to the landing page, and real added value for customers and the environment.
Contact us, we are already curious about your project!
Print communication for a new sports brand – development of mailings for the introduction of the brand.
Using print in digital campaigns
Print communication can be integrated into automated processes: As a follow-up action, reminder or emotional introduction to complex topics. Through design, material and feel, signals are created that digital channels cannot provide – for attention, memory and activation.
4 steps to the mailing
A mailing is successful when it reaches the right target group at the right time with the right message. We ensure that your mailing is not only designed but also strategically thought out.
01
Sharpen goals and target group
We define who is being addressed, what is to be achieved, and how the mailing is embedded.
02
Develop mechanics and message
The message must fit the moment – we develop content that motivates action.
03
Implement coherent design
The design follows the purpose: clear, brand-compliant, eye-catching and tailored to the context.
04
Smooth shipping process
We take care of printing and shipping – so that the mailing arrives on time and in the best quality.
Our services at a glance
Strategic conception
Development of integrated print campaigns
as part of the marketing mix.
Communication strategy & Messaging
Development of central messages for products, target groups and channels.
Touchpoint strategy & Customer Journey
Structured brand communication along the sales and service chain.
Creative special formats
Conception of eye-catching print mailings with folding or finishing elements.
Material and technology consulting
Selection of suitable papers, surfaces, finishes and printing processes.
Production processing
Print data creation, coordination, assembly and dispatch.
Our Mission – Print isn´t dead
Printed communication has a different quality: It is tangible, visible, remains in the room. We use print in a targeted manner – not as an end in itself, but as part of a clear brand and sales strategy. Always with a view to the target group, medium and impact.
FaQ
For which industries are print mailings interesting?
Print mailings are suitable for B2B as well as B2C – wherever direct communication has an impact. They can provide strong impulses, especially in industries requiring explanation or for high-quality products.
Is print worthwhile for digital target groups?
How can print be tracked?
The performance of a mailing can be measured via QR codes, URLs, or NFC tags.
Is print sustainably feasible?
Yes. We advise on environmentally friendly papers, inks, and climate-neutral production.
Can you also supervise the implementation?
We accompany design, final artwork, printing, and dispatch – up to delivery if desired.
“Our two mailings were created in very pleasant cooperation with the R211 agency. The team impressed us both with the conception of creative ideas that put the customer benefits of our products in the foreground, as well as with the high quality of the implementation of the print mailings and the associated landing pages.”
Kirsten Schlüter
Marketingleitung Amtico Flooring
