Creative Brief
How to structure your brand and reveal its core with a brand
workshop.
Brands are not created in a quiet room. With a brand workshop, we create clarity about USPs, target groups, tonality, emotional values, and design. The result: A Creative Brief that serves as a strategic foundation for all further steps – from naming to communication.
Brand Workshop: Kickoff for Clarity
In the brand workshop, we analyze all brand-relevant facts together with the central decision-makers: USPs, target groups, market environment, soft facts such as philosophy and emotional added values – and the relevant communication channels. The exchange between marketing, sales and product development brings together perspectives that sharpen the brand from within.
Whether start-ups, public institutions or established brands – our workshop brings the important questions to the table. Clearly structured and with tangible results that can be used directly.
Contact us, we are already curious about your project!
The Creative Brief makes brands tangible – for employees, partners and everyone who carries the brand forward.
From Workshop to Creative Brief
In 4 Steps to the Creative Brief
A clear process ensures that all content is thoroughly developed and comprehensibly documented. This results in a briefing document that serves as a guideline for all measures – from design to communication.
01
Conduct brand workshop
All relevant perspectives at one table – exchange creates clarity
02
Structure content
Record and prioritize USPs, target groups, tonality, and design
03
Create Creative Brief
Prepare results as a compact brand manual
04
Involve team
Anchor the brand in the company – understandably and practically
Our services at a glance
Brand workshop
Structured, targeted, cross-team – as the basis of every brand development.
Creative Brief
Strategic document with all relevant brand content for internal & external use.
Corporate Design
Visual implementation based on the strategic content of the brief.
Naming
Name development with a focus on brand identity and digital applicability.
Brand consulting
Sparring, strategy and support throughout the entire brand process.
Planning of measures
Derived communication and design measures, clearly prioritized.
Our Mission – Full Thinking
We believe that brands only work if they are well thought out and clearly structured from the start. A brand needs substance before it becomes visible – whether in naming, design or communication.
FaQ
What is a Creative Brief?
A compact brand manual that describes goals, target groups, tonality, design and channels.
Who should participate in the brand workshop?
Founders, managing directors and representatives from product, marketing and sales – the more diverse the perspectives, the more sustainable the result.
How long does the workshop take?
The workshop itself usually takes one day. In advance, we coordinate content, followed by structured follow-up – with room for a clarifying follow-up discussion.
When is the Creative Brief used?
Before the design, in naming, in internal presentations or when working with service providers.
Why is a Creative Brief useful?
It creates clarity, saves time in coordination processes and ensures that all measures contribute to a common goal – internally and externally.
“The adult education centers in NRW see themselves as open and close to life, as places where people meet with interest to learn with and from each other, to gain new insights together and to develop ideas. The state association of adult education centers of NRW has also found this spirit in its cooperation with the R211 agency: a vital and productive exchange in a joint process with convincing results.”
Simone Kaucher
State Association of Adult Education Centers of NRW
