Trade fair as a brand stage
Trade fair appearances, showrooms, experience spaces – brand-strong and strategically conceived
Whether trade fair, exhibition or showroom: We develop spaces that make your brand tangible. R211 combines architectural thinking with communication strategy – for strong touchpoints, clear messages and impressive staging that remains in the memory.
Trade fair stands as a brand stage
A trade fair appearance is more than just a stand – it is a statement of your brand. We develop temporary space concepts that make your messages tangible, activate visitors and strengthen communication with customers and partners. From the initial concept to production support: Our solutions combine architecture, design and content.
Trade fair stand design at the OT-World health trade fair in Leipzig: Brand staging, product presentation and spatial effect as an experience
Contact us, we are already curious about your project!
ABUS Crane Systems Showroom: Experience space with digital extension for recruiting and brand building
Showrooms & spaces with impact
Spaces tell stories. Especially in a showroom, the goal is to present your products, themes, and brand values permanently and in the right light. We design formats that work for both visitors and internal communication – and integrate into your brand strategy.
In 4 steps to the spatial concept
We always think of spaces from the brand – and implement this in a clear process. Whether for a trade fair, showroom or exhibition: We accompany you from the idea to the final implementation and consistently coordinate architecture, media and content.
01
Kickoff & Briefing
Assess goals, target groups, and spatial conditions
02
Strategy & Conception
Derive content, dramaturgy, and spatial concepts
03
Implementation & Support
Oversee production, ensure quality, final on-site inspection
04
Implementation & Support
Oversee production, ensure quality, final on-site inspection
Our services for communication in space
Exhibition Stand Concept & Exhibition Design
Develop experiences.
Showroom Design
Plan spaces for internal communication or visitor guidance.
Media & Interaction Concepts
Analog and digital formats that bring content to life.
Guidance Systems & Visitor Guidance
Spatially translate orientation and brand identity.
Content & Spatial Storytelling
Integrate themes, texts, pictograms, and graphic content.
Production Supervision & Implementation
Interface between design, engineering, and implementation.
Our Mission – Developing Spaces from the Brand
Spaces are effective when they communicate. That is why we do not create backdrops, but rather productions that convey brands. Our strength: connecting content, design, and spatial dramaturgy in such a way that your brand becomes tangible where people encounter it.
FaQ
How does a project start with you?
With a briefing or workshop – depending on the project phase, we analyze your requirements, spatial conditions and target groups.
What distinguishes you from a trade fair constructor?
We design brand-strategic communication spaces – in terms of content, visually and dramaturgically.
Who produces the stand or showroom?
We accompany the entire process, but work with specialized partners for construction and technology.
Do you also offer a complete package for trade fair communication?
Yes. On request, we develop a holistic communication concept around your trade fair appearance – including announcement, invitation, accompanying communication material, social media assets, give-aways and follow-up measures after the trade fair.
How much lead time does a project need?
That depends on the scope, complexity and internal coordination – we plan the timeframe realistically with you.
“Most people only buy windows or doors once or twice in their lives. So the decision has far-reaching consequences. We are very grateful that with R211 we had an experienced partner at our side who supported us in project planning, implementation and control.”
Frank Alefelder
ROLF Fensterbau
