B2B Social Media
How you, as a B2B company, can specifically build trust
When it comes to social media and B2B companies, marketers’ opinions diverge. Many still believe that social media channels only have an impact on consumer products. R211 believes that those who strategically disseminate relevant content build relationships with customers, partners, or applicants. Employer Branding in particular is becoming a central driver for B2B companies to strategically use social networks.
B2B Social Media – more than a nice-to-have
Many B2B channels fail not due to a lack of content, but due to a lack of structure. Those who want to build reach need clear topic paths instead of random postings. High-quality content is usually already available – it just needs to be specifically prepared and used in a channel-appropriate manner. Social media can do more: from social recruiting to the active communication of service and product added value – throughout the year.
Our own fundraising campaign on social media: clear message, strong community involvement, high organic reach.
Contact us, we are already curious about your project!
Whether content strategy or editorial planning – our workshops create formats, topic plans, and visual ideas that are later directly transferred to the channels.
A good channel starts with a good idea –
and a plan that doesn’t fail after three posts. Social media is more than just a side show: It requires a role that fits the brand, topics that interest people, and formats that consistently impress. We help integrate social media into the overall strategy – sensibly, professionally, and with staying power.
In 4 steps to a B2B Social Media strategy
Social media only works if strategy, content, and formats match each other. We don’t think of your presence as an individual measure, but as part of your communication system – tailored to the target group, channels, and corporate goals.
01
Analysis & Define Goals
We clarify: What should social media achieve for your company? Recruiting, lead generation, awareness?
02
Content & Channel Planning
Together, we structure topics, timing, and platforms – tailored to your target group.
03
Develop Visuals & Tone
We design templates, imagery, and text modules that bring your brand to life on social media.
04
Editorial Planning & Content Strategy
We develop posting series and campaign ideas.
Our services at a glance
Social Media Strategy
Strategically define goals, target groups, and channels.
Design & Prepare Content Formats
Utilize existing content and develop new formats.
Ideas & Annual Topic Plan
Plan editorial series in advance.
Create Templates & Campaign Visuals
Designs in Corporate Design for your channels.
Campaign Structure & Reach Logic
Integrate social media strategically into the marketing mix.
Paid Content & Performance Marketing
Promote strategically, test, and increase reach.
Our Mission – Strengthening Brands Through Strategy
Many B2B companies post aimlessly or generically. We develop cross-channel strategies with relevant content that suits your brand.
FaQ
Is social media even worthwhile for B2B?
Because decision-makers, customers, and talents have long been on LinkedIn & Co – also in B2B.
What does a strategy do for me if I have little time?
Strategy saves time. A clear plan avoids ad-hoc communication and helps with delegation.
How do we find the right channels?
We analyze target group behavior and recommend platforms that are truly relevant to your industry.
What does professional social media for B2B cost?
That depends on the goal, scope, and support – we advise transparently and modularly.
Organic or Paid Content in B2B – which is better?
Organic content strengthens your brand in the long term, Paid Content ensures targeted reach. The right mix makes it – and depends on the goal of your communication.
“The collaboration with R211 was extremely constructive and enriching. Thanks to the agency’s expertise, a very good Social Media Guide has been created, which perfectly supports the adult education centers and state associations in their work.”
Marion Roos
German Adult Education Association
