Brand
building
How to future-proof your brand across all channels
Many channels, many requirements, little clarity? Today, a brand should be present everywhere – but also differentiate itself, provide orientation, be adaptable and consistent at the same time. We understand these challenges and help to solve them strategically.
Fundamentals for brand development
For successful brand development, it is important to get all decision-makers around one table first. Especially in the development phase of a brand, the exchange between marketing, sales and product development is essential. Brands should therefore always be developed across departments in order to be able to include important insights from product and sales. This is, for example, crucial for the automation of content as well as for the control of user traffic and own resources. Brand development is an important factor for your Branding.
Unmistakable down to the smallest detail – an example of consistent brand experiences.
Contact us, we are already curious about your project!
Brand as a spatial experience – from the brand strategy to the visual translation in space.
Roadmap to a successful brand strategy
First and foremost, we, the R211 agency, conduct a brand workshop with our clients, potentially before brand development. In a kind of self-discovery seminar for companies, we jointly identify everything that appeals to and “triggers” the client. Subsequently, we define the background, requirements, benefits, expectations, goals, personas, and resources of a content-oriented project. The results are summarized in a “Creative Brief”. The Creative Brief describes the core of the brand. It is the elaborated result of the brand strategy and forms the basis of corporate communication – both internally and externally. The brand strategy thus forms the roadmap to achieve your brand goals.
In 4 steps to clear brand building
Brand building is a process – and needs structure. We accompany companies from analysis to implementation. Always with the aim of transferring content, design and messages into a consistent, living brand.
01
Workshop & Analysis
Target groups, touchpoints, values, differentiation – we analyze and create a shared brand understanding.
02
Creative Brief & Positioning
We summarize all insights in a strategic briefing that clearly defines the brand essence.
03
Design Strategy & Visual Implementation
Based on the strategy, we develop design approaches that function flexibly across all channels.
04
Action Planning & Elaboration
Whether Brand Book, social assets, or campaign modules – we translate your brand into concrete measures.
Our services at a glance
Brand Analysis
We examine your brand and the competition with a focus on differentiation and target group potential.
Workshop Moderation
We bring marketing, product, and sales together.
Brand Strategy & Creative Brief
Together, we develop the foundation for your positioning.
Action Planning & Touchpoint Strategy
We provide concrete proposals for your marketing plan.
Corporate Design Development
We develop a visual system that supports your brand.
Brand Structure & Naming
We advise on naming, brand architecture, and the strategic placement of sub-brands.
Our Mission – Strengthening Brands Through Strategy
Many companies start with design or communication – without a clear brand strategy. We take the opposite approach: We first create substance, then visibility. Our mission is to strengthen brands from within.
FaQ
Is it possible to sharpen existing brands – without completely reinventing them?
Yes. We analyze substance, appearance and external impact – and develop specifically instead of throwing everything overboard.
How will our team be involved?
Marketing, sales and management work closely with us. We create a clear interface – for example through joint workshops and structured feedback phases.
Can we continue working in-house later?
Yes. We deliver assets, templates and design systems in such a way that your team can continue working independently, whether in InDesign, Canva or PowerPoint.
The logo must remain, but the brand image should be revised?
Colors, typography, imagery or tonality can be rethought – without alienating the brand.
How long does a brand building process take?
That is individual. Depending on the scope, several weeks, sometimes even months.
“Thanks so much. The whole team is very happy with the end results. The brand positioning is also very helpful. Big compliments for you and Christoph. We really like to stay working with you.“
Ingeborg Brandsma
Company.info
