Digital
Customer
Journey
The digital user experience – Customer Journey instead of a mixed bag
Websites are central components of brand communication – responsive, data-driven and with clear user guidance. But how do you create a presence that is not only visible, but also guides users through content in a targeted manner? How does a visitor become a real user? And how can structure, content and Customer Journey be strategically combined?
Strategically designed user guidance starts with content
Many website projects follow the same pattern: The web agency presents a finished layout – often based on templates or a predefined grid. Then the customer is asked to provide content that should fit into the intended containers. But that is exactly the wrong approach.
At R211, we think the other way around: The content comes first, not last. Because it is the reason why a user visits your site. Our strategy is therefore based on the question: What does your target group really need and in what order?
Strategy workshops: Only when it is clear which content is needed in which places do we develop the structure and page architecture from it. The design follows these content priorities and ensures orientation, clarity and recognition. This creates a page that is convincing in terms of content – and not just looks good.
Contact us, we are already curious about your project!
Branding and communication for different industries and touchpoints
R211 focuses on user logic
Many companies build their websites based on internal structures: product groups, business units, hierarchies. However, users are not interested in organizational charts – they are looking for solutions. Our website projects are guided by users’ questions, goals, and decision-making paths. We create clear entry points, logical paths, and converting content.
In 4 steps to a website with added value
We don’t think in templates, but in user journeys. Our website projects follow a clear process that brings together strategy, brand and user goal.
01
Analysis & Goal Definition
We analyze your target groups, their needs, and expectations.
02
Structure & Content Development
Together, we develop page structure and content that converts.
03
Design & Implementation
The design concept is aligned with the content and technically implemented.
04
Testing & Optimization
After the launch, we support you with targeted analysis and optimization.
Our services at a glance
Content and strategic consulting
Target group analysis, content planning, and navigation structure.
Communication strategy & Messaging
Development of central messages for products, target groups and channels.
Content Creation
Texts, image concepts, videos, SEO-optimized content.
Web design & Brand adaptation
UI design based on your brand, responsive and user-centric.
Technical implementation & maintenance
CMS (e.g., WordPress, Typo3) or custom programming.
Content integration with digital channels
We ensure connectivity to social media, newsletters, campaigns & more.
Our Mission – Strengthening Brands Through Strategy
We believe: Good websites think from the user’s perspective – not from the CMS. As a Full Thinking Agentur, we develop not just designs, but digital brand experiences.
FaQ
For which companies is this approach useful?
For everyone who wants more than just a digital business card – especially important for B2B, premium products and consulting-intensive offers.
Do you also only develop the content?
Yes. We also offer content strategy, text development and structure without design or technology.
What does a strategically designed website cost?
That depends on scope, functionality and content. We create individual offers as needed.
Does R211 also work with existing CMS or templates?
Yes, we adapt our strategy to your technical requirements – whether template, Headless CMS or individual development.
How long does a project take?
Between 6 weeks and 6 months – depending on scope, approvals and complexity.
“The great strength of R211 is that they are able to transfer brand stories into different media. For many, brand development is the end. At R211, we liked the fact that they analyzed the user journeys of our sales channels and further developed our brand story from the website to the social media templates.”
Dirk Engel
S-PACT GmbH
