Print as a brand
ambassador
How the haptic brand experience increases the value of your brand
Print media are more than just information carriers – they have an impact through material, feel, and design. Studies such as “Consumer Generations” show that, especially in the premium segment, consumers are looking for sensory experiences that make brands tangible. Print can fulfill this requirement – as a clear brand ambassador that conveys value and builds trust.
Print as a brand ambassador – why haptics work
Printed brand media create a multi-sensory experience. Conscious touching demonstrably strengthens the emotional effect – much more intensely than digital advertising. The study “Sensory Aspect of Package Design” shows that packaging with finishes can increase attention by up to 2.5 times. A haptic approach also pays off in direct marketing, mailings, or print advertisements.
Development of a haptically high-quality booklet for internal brand communication, values, and vision.
Contact us, we are already curious about your project!
Design of all print media as brand ambassadors of a new brand identity – from advertisements to packaging.
Print media as tangible brand carriers
Those who offer premium products must convey value. High-quality print products such as elaborately designed annual reports, invitations, or product catalogs with special finishes demonstrate: This brand takes its message seriously. Especially in the higher-priced segment, print media create proximity, trust, and differentiation.
In 4 steps to brand-defining print communication
Print works when the idea, medium, and target group fit together. That is why we strategically accompany your print measure from the very beginning – right through to implementation.
01
Analysis & Objectives
What should the measure achieve? We define the target group, tonality, and purpose.
02
Conception & Idea
We develop the idea that makes your brand tangible – including material, mechanics, and dramaturgy.
03
Design & Message
The design follows the brand logic: clear, high-quality, and with recognition value.
04
Production & Rollout
We oversee production, finishing, and shipping – or integrate the medium into larger campaigns.
Our services at a glance
brand strategy & positioning
High-quality products require more than good arguments: a clear stance, a differentiated brand image – and a strategic foundation that understands print as a valuable means of brand staging.
Print as part of the Customer Journey
Consulting on how print media can be strategically used and integrated along digital touchpoints.
Development of Ideas & Concepts
From material to mechanics – we develop independent concepts for analog media with a clear brand message.
Product and Launch Communication
Conception of campaigns and measures.
Storytelling
Development of narrative approaches that emotionally charge print communication.
Cross-channel Communication
Strategic recommendations on how print, web, and social media interlink.
Strengthening brands with a media mix
We develop print products that are more than just a nice addition: strategically planned, cleverly designed, and effectively used along the Customer Journey. Because print can strengthen brands – as a haptic experience, an emotional anchor, and a clear ambassador in interaction with digital touchpoints.
FaQ
How does a project start with you?
In a non-binding initial consultation, we clarify needs, framework conditions and goals. Then we propose an individual project flow.
What distinguishes your print projects from classic print products?
Our print media are part of an overarching brand strategy. They never arise in isolation, but are embedded in positioning, storytelling, and design.
How do you integrate print media into an overall strategy?
For us, print media are not just a channel, but a strategic instrument. We develop journeys in which print is used in a targeted manner.
How do concepts that also achieve extraordinary effects come about?
In a clear process: from strategic goal definition to creative guiding ideas to technically and creatively high-quality implementation.
When is the use of high-quality print products particularly worthwhile?
Whenever brands operate in the premium segment, want to generate special attention, or an exclusive brand experience is planned.
“I describe the collaboration with the R211 agency with three words: competent – creative – customer-oriented! They listened attentively to my ideas and concepts, and ensured clarity through follow-up questions. The result is perfectly on point. Thank you very much.”
Thomas Buchholz
ABC Coaching Stuttgart
