Rebranding
for companies that want to realign
Markets are changing. Business models are evolving. And with them, the brand should also change. Rebranding means more than a new logo – it is a strategic process that redefines, sharpens and future-proofs brand identity. R211 supports you in rethinking and shaping your brand identity.
When brand management becomes orientation
Growth, new business areas or mergers often raise a central question: What do we actually stand for – and how do we communicate this to the outside world? A coherent brand strategy creates clarity where silos, individual opinions or old structures otherwise dominate. It has an internal and external effect and becomes the connecting bracket that creates identity and facilitates decisions. A Rebranding is not a risk, but a strategic lever.
PCS Sole – Rebranding for the start on the European market
Contact us, we are already curious about your project!
hülsta – brand positioning and design relaunch
The moment to question old thought patterns.
A Rebranding does not always immediately meet with approval – too many stakeholders, too little time, too many opinions. Yet, precisely in this situation lies the opportunity to think consistently: What role should the brand play in the future? Which values truly matter? And how can communication succeed that not only aims to please but also provides direction? This is exactly where we come in – strategically, structured, and with the necessary intuition for complex processes.
Rebranding in 4 steps
Rebranding is not an off-the-shelf process. That’s why we accompany you in four clear steps – from the analysis of your brand identity to the implementation of the new designs and guidelines.
01
Analysis & Workshop
Joint evaluation of the status quo, goal definition, and strategic foundations.
02
Brand Strategy & Creative Brief
Development of the brand strategy and elaboration of a well-founded Creative Brief.
03
Rebranding concept
Development of name, Claim, design system, and visual language.
04
Implementation
Implementation on relevant touchpoints, creation of all assets, rollout support.
Our services at a glance
Brand Analysis
We analyze your brand and identify potential for clarity and differentiation.
brand strategy
Development of a sustainable strategic foundation for your new brand management.
Brand architecture
Structuring your brand world – whether sub-brands, product lines, or corporate brand.
Positioning
Development of a credible and convincing brand profile for your target groups.
Sales Materials & Content Creation
Development of presentations, brochures, and web texts for B2B brands.
Corporate Design
Development of a flexible design that works across all channels.
Our Mission – Strengthening Brands Through Strategy
Rebranding is an opportunity to create clarity – for your target group, your employees, and your company. We support brands in this transformation with strategy, experience, and a high standard for creative implementation.
FaQ
How does a Rebranding process with R211 begin?
We start with a workshop and a well-founded analysis to define your target vision. We then jointly develop the strategic and visual foundations.
How is my team involved?
Transparency and collaboration are central. We work closely with marketing, management and relevant departments – depending on the scope of the project.
What happens if the logo cannot be changed?
Even without a logo relaunch, the name, colors, typography or tonality can be adjusted. We check where your brand has potential for further development.
Which assets do we receive for further use?
As a rule, we provide you with all the basic assets and a style guide. In addition, templates for presentations, social media or print media can also be part of the package.
What distinguishes R211 from other agencies?
We don’t just think design, but strategically. Our Rebranding process puts the brand core in the center.
“With R211, we have found a partner that is gradually modernizing our brand without forgetting our roots. Great projects have been created in close coordination, which now make our brand experience consistently tangible. We particularly liked the new, lively Corporate Design, which has rejuvenated our brand enormously and is very well received in the salons.”
Nicole Grätz-Hajnos
Hair Haus
