Wayfinding system brand
Creating orientation with a system - that combines design, function and brand
A good wayfinding system not only shows the way, but also conveys identity. We develop orientation systems that combine Corporate Design, functionality and user-friendliness. For companies, educational institutions or public spaces
Brand orientation instead of standard signage
A wayfinding system is more than just signage – it conveys attitude and identity. We develop systems that not only function, but are translated into brand values. From the color scheme to the typography, all elements interlock and strengthen the overall image of your brand – inside and out.
Primary school: Orientation systems that intuitively guide students, parents and staff – and visually develop the school’s brand further
Contact us, we are already curious about your project!
Wayfinding systems combine brand management, design and user-friendliness
Adaptable, efficient and identity-creating
Our systems can be flexibly updated, consist of sustainable materials and adapt to the space, architecture and target group. Through integration into the existing Corporate Design, we create orientation with recognition value – for employees, guests and visitors.
In 4 steps to the wayfinding system
Every project begins with an analysis and ends with a tangible system. We integrate brand strategy, user needs, and architecture into a coherent whole – including quality control, tender support, and long-term support.
01
Analysis & Goals
Rooms, users, requirements – we record the needs and define all framework conditions
02
Conception & Design
From pictogram development to prototype creation, always in line with the brand
03
Realization & production
Sample acceptance, data preparation, tendering – we accompany all implementation steps
04
Implementation & Maintenance
Flexible updates, feedback evaluation and ongoing support ensure long-term success
Our services at a glance
Brand-based system design
Development based on the corporate design – for maximum brand coherence.
Modular & scalable systems
Guidance systems that grow with your requirements – also digitally enhanced.
Individual pictograms & icons
Design your own sign systems to match your brand identity.
Accompanying tenders
Support with planning, quality control and tender documents.
Production & implementation on site
Network-based implementation by tested partners including quality control.
Evaluation & Maintenance
User feedback, readjustment and long-term support in everyday life.
Our mission – orientation with attitude
We never design guidance and orientation systems in isolation from the brand. We believe that anyone who can find their way around a space should also be able to identify with the company.
FaQ
How do you start this process?
Depending on the situation: with an on-site analysis, based on existing plans or in close coordination with architects – we adapt to your project status.
How long does it take to implement?
That depends on the scope, area, interior or exterior and number of decision-making bodies. We will provide a realistic time estimate after the kickoff.
Why is the connection to the brand so important?
Yes. We also develop strategies for internal communication during change or for stakeholders.
Can I make changes myself?
Of course. Depending on your needs, we work with systems that can be flexibly updated – by you or with our support.
Are digital additions possible?
Yes. On request, we integrate digital elements such as screens, interactive modules – tailored to your system and your infrastructure.
“The collaboration with R211 was a lot of fun. They were always open to change requests from our architects or the school administration and integrated them very quickly and flexibly into the layouts and execution data. With their experience, they supported us greatly in the tendering process and supplier research, as well as coordination for the efficient and economical implementation of the wayfinding system.”
Karin Blanke
Goldbeck West
