Campaign
Cross-media campaign for amateur photographers
Campaign
Cross-media campaign for
amateur photographers
WhiteWall is an internationally established company for high-quality photo products. The premium provider impresses with excellent print and processing quality, for example with acrylic glass, aluminum Dibond or custom-made wooden frames. For a new campaign, WhiteWall wanted to specifically appeal to amateur photographers – from analog enthusiasts to the digital community. The aim was to expand the brand presence in the B2C segment with independent content.
A moment to capture
Under the title “One Moment,” R211 developed a cross-media campaign that recognizes the effort photographers put into capturing the perfect image. This was visualized through an illustrative “invoice” that contrasts the external conditions – such as kilometers, temperature or material – and culminates in a unique motif. This created an emotional connection that can be used across all channels – from print and video to social media.
In addition to typical print ads and store designs, several videos were produced, among others, which impressively continues the campaign idea. Actions such as: “Show us your One Moment” additionally integrate the community and invite them to actively participate.
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With “One Moment,” WhiteWall received its first brand-owned campaign with high recognition value. It strengthens the emotional connection with the target group, is flexibly scalable and independent of external ambassadors. The narrative establishes an authentic brand identity in the B2C sector in the long term.
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