Brand
Education

Brand image & website for onlineshop with organic cheese

Brand
Education

Brand image for online trade with organic cheese

DEIN BIOKÄSE (YOUR ORGANIC CHEESE) sells traditionally produced organic cheese from all over Europe via its own online shop. For the brand launch, R211 developed a comprehensive brand image that is specifically aimed at responsible, young and Internet-savvy consumers.

Visualizing transparency as the brand core

At the core of the brand’s presence is the theme of transparency: direct trade with farm dairies creates clarity for consumers and better value creation for producers. R211 implemented this approach visually and in terms of content, focusing on relevant communication channels such as Instagram and Facebook.

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R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Smartphone mit geöffneter Startseite des DEIN BIOKÄSE Onlineshops, darauf gestapelter Käse mit Himbeere und Claim „Entdecke die Vielfalt“ vor pinkem Hintergrund

Detailaufnahme des Flyers von DEIN BIOKÄSE mit Text, Bildern von Käseherstellung sowie Hinweisen zum Webshop und zur Markenphilosophie

The design and content were tailored to the information behavior of the target group. Storytelling, image and moving image content convey everything worth knowing about organic cheese: from production and storage to recipe ideas. Unconventional imagery, colorful color surfaces and fine illustrations ensure recognition and a distinctive brand image.

Digitales Plakat mit Käseprodukten auf pinkem Hintergrund in U-Bahn-Station, Text: Entdecke die Vielfalt deinbiokaese.de

Rolle braunes Verpackungsklebeband mit schwarz bedruckten Illustrationen von Kühen und Schriftzug „Entdecke die Vielfalt“, daneben ein weißer Versandkarton im Branding DEIN BIOKÄSE

DEIN BIOKÄSE Mitarbeitender hält Käse in der Hand

From the word-image mark to the design of the webshop, website, advertisements and business equipment to the content strategy: The implementation by R211 accompanies the DEIN BIOKÄSE brand at all relevant touchpoints along the customer journey. The brand achieves high visibility and positive feedback from the community, especially online.

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