Launch
campaign

Making education visible and accessible

Launch
campaign

Making education visible and accessible

The Volkshochschule Düsseldorf aims to position its educational offerings in a contemporary manner and to attract new target groups. In collaboration with R211, the campaign “vhs – genau mein Ding” was developed for this purpose. It forms the central component of a strategic realignment aimed at greater visibility and a modern image. The focus is on diversity, accessibility and relevance for all age groups.

Campaign for greater visibility

The new website serves as a central platform for the course offerings of vhs Düsseldorf. To specifically address target groups in the digital transformation, an out-of-home campaign was implemented – featuring City Lights, large-format billboards, and a Z-folder. These media adopt the new online concept and link directly to the platform via QR code – a clear bridge between analog presence and digital information.

Services

R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Kampagnenmotiv "vhs – genau mein Ding" für die Volkshochschule Düsseldorf entwickelt von R211-Agentur

Großflächenplakat der Kampagne „vhs – genau mein Ding“ mit Motiv „In meinem Lieblingsland mitreden können“, vhs Düsseldorf

The measures link physical and digital channels to create an integrated overall presence. Younger people are reached via the online offerings. For less digitally affine target groups, the Z-folder offers classic contact options such as a hotline and telephone number. This creates an inclusive communication structure that picks up everyone.

Kampagnenmotiv für das Thema Kunst erleben für die Volkshochschule Düsseldorf entwickelt von R211-Agentur mit Kampagne "vhs – genau mein Ding"

Programmübersicht der Volkshochschule Düsseldorf entwickelt von R211-Agentur, Kampagne "vhs – genau mein Ding"

With the Claim “vhs – genau mein Ding”, vhs Düsseldorf is positioning itself as a modern, likeable educational institution. The campaign increases its presence in the cityscape and anchors the new online offering in the awareness of the target groups. It forms the basis for the long-term development of the educational brand.

Learn more about integrated campaigns

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