tech
Brands
Appearance

Tech brand made visible within the group

Tech
Brands
appearance

Tech brand made visible within the group

Forvia Hella commissioned R211 with the development of an independent brand appearance for its subsidiary Hella Ignite, which is responsible for software development within the group. The aim was to clearly position Hella Ignite as a tech brand while maintaining the connection to the parent company Forvia Hella. The result is an independent brand identity that convincingly combines innovation and group affiliation.

Visual independence within the group context

The logo developed by R211 agency combines a modern, technologically inspired appearance with the design language of the parent company. Through a stylized “ignition spark” made of ones and zeros, it symbolizes Hella Ignite’s software expertise and, through its integration into the existing Corporate Design, simultaneously creates a consistent brand experience.

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R211 is A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

View of the Rebranding of Hella Ignite on a tablet – with bold colors and distinctive Corporate Design elements.

The logo has a modular and flexible structure and can also be transferred to future sub-brands within the group. This created a brand architecture that enables growth and ensures recognition. The design specifically appeals to target groups in the technology sector and strengthens the positioning of the group as an innovative environment for software development.

With the new brand appearance, Hella Ignite has been successfully established as an independent unit in the Forvia Hella cosmos. The clear differentiation strengthens the visibility of technological expertise within the group and provides a sustainable basis for further brand extensions.

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