Rebranding
nursing school

A Corporate Design that appeals to young people

Rebranding
nursing
school

A Corporate Design that
appeals to young people

The SGN school center for health professions on the Lower Rhine offers around 200 training places as well as numerous further education and training courses. The aim of the new Corporate Design was to sharpen the profile in addition to performance and quality and to strengthen the positioning as a modern, reputable educational institution. After a thorough analysis, R211 developed a distinctive appearance – from typography and design language to imagery. The logo has been simplified and optimized for all media. Graphic elements derived from the logo ensure a high recognition value in digital and printed formats and appeal in particular to young target groups.

Flexible design system for uniform communication

The new Corporate Design enables consistent communication with simple implementation. With clear design elements, variably applicable and without complex specifications, the SGN can flexibly prepare content for different channels. This balance of simplicity and recognizability is an essential factor for successful brand management – especially in the education sector with diverse target groups.

Services

R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Ansicht der neuen Geschäftsausstattung für das SGN – Schulzentrum für Gesundheitsberufe am Niederrhein, farbenfroh und modern gestaltet für eine junge Zielgruppe. Rebranding-Konzept und Umsetzung durch R211-Agentur.

Aufgeschlagene Broschüre, links Foto einer jungen Pflegekraft in blauer Kleidung, die mit einem älteren Mann ein Selfie macht, rechts grünes Gestaltungselement mit dem Titel „Pflege. Mehr als ein Job. Eine Berufung.“ und Inhaltsübersicht

The newly developed Corporate Design allows the client a high degree of flexibility in the design, but remains simple and without complex design specifications. This is the challenge with good brand work. R211 has succeeded in developing a variable, modernly designed system and thus establishing unmistakable communication with a high recognition value.

Smartphone mit Instagram-Post, darauf ein junger Mann in blauer Pflegekleidung, daneben Text „#Whocares? Sven, 28 Pfleger“, unten bunte grafische Flächen und Button „Weitere Infos“

Smartphone mit Instagram-Post, darauf junge Frau in blauer Pflegekleidung, daneben Text „#Whocares? Jenny, 24 Pflegerin“, unten bunte grafische Flächen und Button „Weitere Infos“

Viewers usually infer a high quality of education and training from a professional and visually coherent overall impression of an appearance. The new Corporate Design conveys seriousness and also appeals to the target group emotionally in order to build trust. The project was awarded the Co&Co Selected 2022 award and shows how design can both offer orientation and sustainably strengthen the identity of an educational institution.

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