Web design
with a difference

Digital presence – beyond legal clichés

Web design
with a difference

Digital presence – beyond legal clichés

The Gruppe Hayner partnership from Neuss wanted to rethink its image – clear, modern and beyond the typical legal aesthetics. Professional competence is taken for granted. What is decisive is how a partnership is perceived: as accessible, personal and authoritative. R211 developed a web concept for this purpose that makes both the individual signature of the law firm and its professional strength visible.

New perspective, new language, new appearance.

Based on an analysis and competition research, a digital presence was created that is not defined by technical terms, but by personality and clear communication. R211 staged the partnership as a partner to its clients – approachable and structured at the same time. The design deliberately avoids stereotypical symbolism and overloaded elements. Instead, striking statements, clear typography and a reduced visual language characterize the new look. This creates a website that creates both trust and recognition.

Services

R211 ist A´ Design Award Winner 2023, Iron

Siegel für Qualitätsstandards im Corporate Design auf transparentem Hintergrund.

Ausschnitt aus der neu gestalteten Website für eine Anwaltskanzlei mit dem provokativen Spruch "Sind alle Juristen Paragraphenreiter?"

Portraitbild des Anwalts auf dessen neu gestalteter Website

Ausschnitt aus der neu gestalteten Website für eine Anwaltskanzlei mit eier Schach-Springer und dem Spruch "Meine Taktik bringt uns ans Ziel"

Legal expertise with character – Instead of formal distance, the new website relies on concise, sometimes provocative guiding principles that are resolved with a wink. This field of tension between seriousness and courage ensures attention and makes the partnership tangible – as a team that combines legal competence with attitude.

Mobile Ansicht der neu gestalteten Website für eine Anwaltskanzlei mit dem provokativen Spruch "Sind alle Juristen trocken wir Knäcke?"

Ausschnitt aus der neu gestalteten Website für eine Anwaltskanzlei mit dem provokativen Spruch "Sind alle Juristen trocken wir Knäcke?"

From concept to award – R211 accompanied the repositioning from strategic definition to creative implementation. The result convinced not only the target group, but also renowned design juries: awarded the Red Dot Award: Communication Design and the German Design Award – Special Mention in the Excellent Communications Design – Digital Media and Online category.

An example of how a contemporary, independent image can be established in the legal environment with a clear brand strategy and a courageous design profile.

Learn more about our working methods in the area of web design & user journey

more Digital Design

Experience Corporate
Identity
in the Space

Designing brand spaces means making identity tangible. The opportunity lies in developing brands holistically – 360° – and using design elements in such a way that they create a functional experience beyond pure form.

Go to article

Corporate
Design –
more than
a logo

Create cross-channel added value for your brand with a flexible Corporate Design. Because well-developed brands are visible even without trademarks.

Go to article

Full
Thinking
Agency

Thinking strategically ahead instead of just implementing. Communication gains its strength not from individual trades, but from their connection. Anyone who only thinks in terms of implementation risks breaks at the interfaces – especially when several specialized agencies are involved.

Go to article

Social
MEdia

Companies today face the challenge of thinking strategically about communication – between short-term performance, sustainable brand building and effective storytelling.

Go to article